July 21st, 2011
Fathom Designs and Develops Optimal Website for Kinsley Group
Kinsley Group, a leading distributor of power and energy systems, has launched a new website at www.kinsley-group.com to create a more dynamic experience for its customers and prospects. The company partnered with Fathom to create a website that is now a central online hub representing the Kinsley Group and its current subsidiaries on the web.
"We are growing and our website needed to look and act as progressive as our company," said David Kinsley, President. "With Fathom, we've created an online presence that better serves our customers and our chances of being found when new customers are looking for what we have to offer—be it an emergency backup generator, a full CHP package, a rental generator, a service visit, or a preventative maintenance program for their existing generator."
With Kinsley-Group.com as the main entry, the new website provides seamless portals to Kinsley divisions, Kinsley Energy Systems and Kinsley Power Systems, where customers can search products, call upon a service agent (24/7), or find the right person on the Kinsley team to help, be it for sales, rentals, service or parts. A primary objective for the site is Search Engine Optimization (SEO) to increase online rankings and improve ways of monitoring traffic and visitor patterns.
"Kinsley Group is known for offering customers peace of mind and quality service. The site architecture and design support the company's continued dedication to its customers, while providing easy ways to incorporate future growth," said Derek Donofrio, Account Manager for Kinsley.
About Kinsley Group
For over 45 years, Kinsley Group has sold, serviced and rented emergency power and energy systems throughout the northeastern United States. The distributor serves residential and commercial markets, specifically home owners, contractors, energy service companies, dealers and others. Kinsley Group, the parent company of Kinsley Energy Systems and Kinsley Power Systems has locations in East Granby, CT, Albany, Buffalo, Syracuse, and Bedford Hills NY.
Fathom is a brand and creative firm that helps forward-looking organizations to cultivate and sustain the value they offer the world. Clients turn to Fathom when they need to reinvent or reinvigorate their brand. When bringing a brand to life, Fathom helps clients engage audiences by leveraging the best of online, print and event marketing. Fathom's clients include Yale, ConnectiCare, Wireless Zone, Aid to Artisans and more.