October 2nd, 2009

Fathom and CT Nonprofits Turn Nonprofit Marketers Into Social Media Champs

Award-winning marketing and creative consultancy Fathom, together with Connecticut Association of Nonprofits (CT Nonprofits), will lead the area's first ever social media certificate training for nonprofit organizations. The sessions will run from 9am-12pm on October 13, November 10 and December 9 and will be held at The Archdiocesan Center at St. Thomas Seminary in Bloomfield, CT. The cost for the sessions is $200. Seats are still available.  

“Marketing budgets are slim and many nonprofits, from the American Red Cross to local churches, are finding their audiences online. If you’re in the nonprofit world, you can’t afford to miss this training,” said Sarah Gore, Training Coordinator at CT Nonprofits.

The goal of the training is to help marketing directors develop a sustainable plan for implementing social media. Core to the training will be helping each participant become a social media champion for its organization. Participants will need laptops and accounts on Facebook, LinkedIn and Twitter, as well as a basic understanding of how to use the platforms.

“This training session will help transform participants from basic users to social media champs. The goal is to help everyone walk away with a strategy that makes sense for their organization,” said Suzi Craig, Fathom’s Director of Marketing & Engagement and one of the session’s instructors.

Each session is structured to help participants leave the classroom with distinct activities that they can implement during the month long break. Session titles include: “You First: Understanding Environments, Gaining Experience and Sparking Engagement” (Session 1), “Bringing Social Media Into Your Organization” (Session 2), “Developing A Marketing Plan With Social Media” (Session 3).

Along with the nine hours of training, one participant will be chosen as a Case Study and receive personal training sessions with Fathom. Each participant will receive a certificate of completion and a guideline for creating a strategic marketing plan using social media.

To learn more and sign up for the training sessions, go to: www.ctnonprofits.org/socialmedia

Fathom Contact: Suzi Craig, 860.677.9737, ext. 6026
CT Nonprofits Contact: Sarah Gore, 860.525.5080

Three Sessions: Wed, October 13th | Thurs, November 10th | Wed, December 9th
Cost : $200 for all 3 sessions | Location: St. Thomas Seminary, 467 Bloomfield Ave., Bloomfield, CT 06002
For: Marketing and Development Directors or executives who embrace social media and want to integrate it into their nonprofit organization

About Fathom
Fathom is a brand and creative firm that helps forward-looking organizations to cultivate and sustain the value they offer the world. Clients turn to Fathom when they need to reinvent or reinvigorate their brand. When bringing a brand to life, we help clients leverage the best of online, print and event marketing to connect with audiences that matter most. Fathom's clients include Yale, ConnectiCare, Covidien, Wireless Zone, Aid to Artisans, Connecticut Association of Nonprofts (CT Nonprofits) and more.

About CT Nonprofits
Connecticut Association of Nonprofits (CT Nonprofits) is the largest membership organization in the state dedicated exclusively to working with nonprofits in Connecticut. For over 30 years, CT Nonprofits has connected organizations with information, education, advocacy and collaboration, helping members focus their energy on the people and communities they serve.