September 1st, 2009

Fathom-Designed Website for Baby Name Wizard Wins Top Honors from TIME

TIME Inc. has selected Baby Name Wizard’s Name Voyager as one of the "50 Best Websites of 2009." BabyNameWizard.com was designed by Hartford-based marketing and creative firm Fathom. With the winning websites noted as "indispensable to navigating, enjoying yourself, shopping or just killing time on the Web," Baby Name Wizard is in good company with the likes of flickr, delicious, Google, Open Table, Amazon, YouTube, Hulu, Netflix, Etsy, Twitter, Facebook and more. 



"Being honored with the likes of Google and Facebook, our team is proud to see Baby Name Wizard’s Name Voyager join a crowd that is making their mark in the online world and creating legions of fans," said David Louden, Co-Founder and President, Fathom.



The NameVoyager platform uses data from the Social Security Administration to tell how Jordan, Gage or any name ranks in popularity from the top 1,000 names for each decade.



"As a self-funded start-up, we are thrilled to receive this honor.  Selecting a baby’s name is a critical decision for parents-to-be and it is wonderful that TIME recognizes how valuable BabyNameWizard.com’s tools and advice have become for a new generation of parents.” said Jennie Baird, Co-Founder, Generation Grownup, LLC, the holding company for Baby Name Wizard.



Other features of Baby Name Wizard include finding names, learning about origins and pinpointing geographical, demographic and time peaks of name popularity. The site was co-founded by baby names expert Laura Wattenberg, author of The Baby Name Wizard. More than a dictionary, the Baby Name Wizard methodology uses exclusive research and computer models to guide parents to the names that fit their unique taste. 



About Fathom


Fathom is a brand and creative firm that helps forward-looking organizations to cultivate and sustain the value they offer the world. Clients turn to Fathom when they need to reinvent or reinvigorate their organization’s brand by leveraging the best of traditional, online and event marketing to help clients connect with audiences that matter most. Fathom's clients include Yale, ConnectiCare,  Covidien, Wireless Zone, Aid to Artisans, Connecticut Association of Nonprofts and more.