Vice President of Strategy
Past Speaking Engagements
"Reinventing organic search for maximized results" - The Power of eMarketing Conference in Providence, RI
"Blogs and content distribution over social platforms" - The Power of eMarketing Conference in Providence, RI
How To Measure Success Online - Digital Brand Conference in Hartford, CT
Online Marketing that Gets Results seminar for the New Jersey Chapter of the Association of Information Technology Professionals
Steve Machesney has a simple mantra: continuous improvement. His inclination to ask, "what if?" often gets him into trouble in all the right places, and keeps us in step with progress.
Before coming to Fathom, Steve was the Global Online Strategist for Covidien and founded online marketing educator WebMark, a division of New Horizons. He'll tell you that he's created any job he's ever had and Fathom was no different. We quickly discovered that his ability to innovate his own career was an unequivocal sign that a sense of entrepreneurialism ran deep.
Steve's official title is VP of Strategy. For us, this means helping clients architect a plan for measuring success. Ensuring that creative direction is paired with business success is Steve's line of sight. Making things better, more efficient or more productive was instilled in Steve while learning a style of lean manufacturing at The Wiremold Company. There, the kaizen philosophy, that ideas can come from anywhere, made a permanent mark and has been the basis for his inquisitive nature ever since.
Steve holds an MS in Marketing from Rensselaer Polytechnic Institute and is a graduate of the State University of New York at Buffalo. An aspiring boat builder and sailor, he got the sailing bug when working for Mystic Whaler Cruises in Mystic, Conn., and was a crew member on a 125 foot schooner. Steve lives in New Haven, Connecticut, where he spends time with his wife Trina and two children.
December 10th, 2012 / 2:49 pm
April 9th, 2012 / 3:50 pm
February 29th, 2012 / 2:05 pm