“We looked all over the country for a strategic marketing partner before choosing Fathom,” Downs said. “Fathom brought solid design skills and solutions that we had not necessarily thought of. They really helped us steer the ship throughout this project. I definitely see this as a long-term relationship.”
Website Design for Verizon Wireless Franchise, Wireless Zone.
It began with a single store in Wethersfield, Connecticut called The Car Phone Store. But with the company’s unparalleled dedication to customer service, and the meteoric rise of the cell phone industry, it was only a matter of time before The Car Phone Store became one of the Eastern United States’ most successful wireless technology providers: Wireless Zone.
As Wireless Zone expanded its sphere of influence and product range, the need to connect with new partners and customers via the web became clear. In answer, Fathom created a site that will function as a springboard for the next phase of Wireless Zone's growth model.
“The website has been received very well,” said Kevin Downs, Wireless Zone’s Director of Marketing. “It’s 100 percent better than the previous one. There was also great logic in the way it was built. We’re already ranking very well in the search engines – we’re no longer invisible to Google or Yahoo.”
A sleek, detailed Franchise Opportunity section informs potential partners, inviting additional inquiry with the end goal of expanding Wireless Zone's primary territory. Visitors can learn about what it means to franchise and what it’s like to work backed by Wireless Zone’s robust support system. They can read success stories then quickly and easily take the first step toward becoming an affiliate by submitting their information to a dynamic web-based tool that allows them to request information.
“We looked all over the country for a strategic marketing partner before choosing Fathom,” Downs said. “Fathom brought solid design skills and solutions that we had not necessarily thought of. They really helped us steer the ship throughout this project. I definitely see this as a long-term relationship.”
“Wireless Zone’s ascendancy rests upon an engaging business model that attracts the kind of energetic franchise owners who will continue to raise the bar on customer service,” said Fathom Account Manager, Sarah Curran. As such, Fathom made sure that the company’s new site attracts potential partners by showcasing the practical, exciting opportunity of becoming an affiliate of Wireless Zone. The site aims to engage its audiences, current franchisers and customers alike, to become a part of the Wireless Zone online community.
“The site’s interactivity really communicates the ways in which Wireless Zone aims to be an ever-expanding enterprise,” says Curran, ”and that is by capturing the interest of promising new franchise owners, involving current customers, and integrating these key audience’s feedback and interests into the company’s future.”
